Hendrix Rose PR to lead UK launch of innovative tech brand Dotlines
Hendrix Rose PR has been chosen to lead the UK launch of Dotlines
We’re delighted to announce that Hendrix Rose PR has been chosen to lead the UK launch of Dotlines, an innovative technology brand that’s already a household name across South and Southeast Asia. As a Manchester-based PR agency, we take pride in helping ambitious companies like Dotlines carve out a strong presence in new markets, and this collaboration marks an exciting new chapter for both teams.
Who is Dotlines UK?
Dotlines UK is a trailblazer in technology solutions, offering an impressive portfolio of products and services that redefine connectivity, business management, and digital security. Their standout brands include:
- Audra Security: A simple, affordable, yet effective home and business security solution designed to keep networks safe from digital threats.
- Carnival Internet: A connectivity provider delivering reliable and fast internet services for modern households and businesses.
- Catena: A platform that streamlines business management through innovative tools and seamless integration.
Already a success story in South and Southeast Asia, Dotlines is now setting its sights on the UK, a market brimming with potential for technology that improves efficiency, enhances security, and connects people in smarter ways.
Why now? The importance of the UK market
The UK tech market is one of the most competitive in the world, valued at over £200 billion. It’s also a hub for innovation, with businesses and consumers alike seeking technology that can simplify their lives and enhance productivity. This makes it the perfect time for Dotlines to bring its unique offerings to the UK, where demand for secure, efficient, and connected solutions is at an all-time high.
However, breaking into this market requires more than just a good product—it demands a clear and compelling narrative. That’s where we come in.
Our approach: Building a brand that stands out
At Hendrix Rose PR, we know that launching a new brand in a competitive market requires a strategic, multi-faceted approach. For Dotlines UK, our strategy will focus on three core pillars:
- Media Outreach
By engaging with national, regional, and trade publications, we’ll ensure Dotlines’ story reaches the right audiences. From tech to small business journalists, our goal is to secure widespread media coverage that builds credibility and trust.
- Thought Leadership
Establishing Dotlines’ CEO, Jaki Chowdhury, as a leading voice in the UK tech sector will be a key priority. By positioning Jaki and the senior leadership team as experts, we’ll ensure a deeper connection with industry stakeholders and reinforce Dotlines’ authority in the market.
- Engaging Campaigns
From product launches to targeted PR campaigns, we’ll highlight Dotlines’ innovative approach and demonstrate how their technology can address the unique needs of UK businesses and consumers.
Through this strategy, we aim to do more than just introduce Dotlines to the UK, we want to help them make a lasting impact.
A Word from Dotlines
Olly Seddon, Director of Product, Commercial and Marketing at Dotlines UK, shared his thoughts on our partnership:
"After our rapid success in South and Southeast Asia, the UK launch is an important step for the company. We needed a PR partner who understood our industry and had the experience to help us launch with a bang. With Hendrix Rose PR’s expertise, we are confident that our brand will gain strong recognition, and our technology will help UK businesses and consumers unlock new levels of efficiency, security, and connectivity."
Why Hendrix Rose PR?
At Hendrix Rose PR, we specialise in working with brands that want to stand out, innovate, and connect with their audiences. Our senior-level team has years of experience in delivering tailored PR strategies for tech companies, ensuring they get the recognition they deserve.
Some of the reasons Dotlines chose us include:
- Proven expertise in technology PR: From cybersecurity to connectivity, we’ve successfully handled campaigns for a wide range of tech clients.
- Tailored approach: No two brands are the same, which is why we create bespoke strategies that align with each client’s goals.
- Extensive media network: Our connections with top-tier publications ensure our clients’ stories are heard by the right people.
For us, this partnership with Dotlines is about more than launching a product, it’s about building a legacy. As we take on this exciting challenge, we’re confident that our approach will help Dotlines achieve the recognition they deserve in the UK market.
Contact us if you are interested in PR
If you’re a brand looking to make an impact, we’d love to hear from you. At Hendrix Rose PR, we believe in crafting stories that resonate and delivering results that matter. Contact us to find out how we can help you take your brand to the next level.
